Custom Framing for Valentin Serov Prints at Auvrique
A direct answer on framed Serov editions, what can be tailored, and where the limits sit. Written for anyone who wants a matched wall rather than a generic one.
Yes. Auvrique sells Valentin Serov editions framed or on canvas, and each framed edition is ordered with a chosen frame style rather than a fixed default. You select the frame when you order the print, so a set of Serov works can be built to match across a wall. Exact frame options and materials are listed on each product page.
The Short Answer on Framed Serov Editions
Auvrique offers Valentin Serov prints as framed editions and as canvas editions. Framing is part of the order, not an afterthought. When you choose a framed Serov print, you pick the frame style from the options shown on that product page, and the print arrives framed and ready to hang. There is no separate framing step to arrange afterward.
This matters for anyone building a matched wall. Serov's portraits and landscapes are tonal, often grey, ochre and muted green, and a frame that suits one painting can fight another. Choosing the frame at the point of order, rather than accepting whatever a shop has in stock, is what makes a cohesive group possible. The catalogue beneath this page shows which Serov editions are currently available framed.
What Custom Framing Here Does and Does Not Mean
Custom framing for Serov prints at Auvrique means a choice of frame styles applied to the edition you order, not a bespoke workshop service for a frame of any dimension or material you can imagine. The frame options are fixed per edition. This keeps the price predictable and the result consistent, which suits a buyer who wants a considered look without commissioning a framer.
It is also a different product from a hand cut, hand joined frame from a local framer. A local framer can match an odd size, restore an old moulding or cut a mount to a precise shade. Auvrique's service covers its own editions, in the sizes offered, with the styles listed. If your Serov print is an original or a third party reproduction, this is not the framing route for it, and no honest framing service would claim otherwise.
Choosing a Frame Style for Serov's Palette
Serov worked in the decades around 1900 and his best known portraits sit against dark, quiet grounds. Pale frames can make those grounds look muddier by contrast, while very ornate frames compete with faces that are the whole point of the picture. A restrained frame, darker or mid tone, usually lets the painting carry the wall.
If you are hanging more than one Serov, decide the frame first and the sizes second. Two works framed in the same style read as a collection even when the paintings themselves are a portrait and a landscape. The frame options for each edition, along with dimensions and materials, are shown on the product pages, and those pages carry the accurate detail this overview cannot.
A matched wall comes from deciding the frame before the painting, not after.
| Option | What you get | Best suited to |
|---|---|---|
| Framed edition from Auvrique | Serov print ordered with a chosen frame style, delivered ready to hang | Matched walls and first time buyers |
| Canvas edition | Serov printed on canvas, hung without a frame | A quieter, frameless look |
| Local framer | Bespoke frame cut to any size or specification | Originals, odd sizes or existing prints |
Framed editions versus arranging framing yourself
Key takeaways
- Auvrique offers Valentin Serov prints framed or on canvas, with the frame style chosen at the point of order.
- Custom framing here means selecting from listed frame styles per edition, not a fully bespoke commission.
- Serov's muted, tonal palette generally pairs best with restrained, darker or mid tone frames.
- Exact frame options, dimensions and materials for each edition are listed on the product pages.
Related questions
Do I choose the frame before or after ordering a Serov print?
Before. Frame styles are selected on the product page as part of the order, alongside the print size and the framed or canvas format. The edition arrives framed and ready to hang, so there is no second transaction with a framer and no waiting period between the print arriving and the frame being made.
Can I frame a Serov print I already own through Auvrique?
No. Auvrique frames its own editions as part of the original order and does not offer a standalone framing service for outside prints or originals. For a print bought elsewhere, a local framer is the right route, since they can measure the piece directly and match mouldings to the room.
Will the same frame style work across several Serov paintings?
Usually yes, and it is the simplest way to make a group read as a set. Serov's portraits and landscapes share a muted, tonal palette, so one restrained frame style tends to sit well behind all of them. Check the frame options listed on each product page, since available styles can differ between editions.
Valentin Serov at Auvrique
Made to order · Every sizeEvery size, every country, delivery included
Editions are made to order and shipped worldwide. Choose a format and a size, and the price you see is the price you pay.
View the collectionGeneral art-historical background drawn from public museum records and standard reference literature. Pricing reflects Auvrique editions and is indicative only.



