Bruno Cassinari Prints Are Printed After You Order

Bruno Cassinari Prints Are Printed After You Order

The honest answer is that on-demand printing has replaced warehouse stock for most reproduction sellers. Here is what that means for a Cassinari print, and what it does not.

The short answer

Bruno Cassinari reproduction prints are made to order. Nothing sits pre-printed in a warehouse. Once an order is placed, the file is printed, framed or stretched, and shipped, which typically adds a few working days to delivery. The trade-off is patience; the benefit is that no edition is mass-printed in advance.

How Made To Order Printing Works

A made-to-order print does not exist until someone asks for it. The seller holds a high resolution digital file of the work, not a stack of finished prints. When an order arrives, the file is sent to a printer, produced at the size chosen, then framed or mounted on stretcher bars. The whole cycle usually runs a few working days before the parcel ships.

This is different from a gallery selling vintage lithographs or signed silkscreens, which do exist as physical objects made decades ago. Those are originals in reproduction form and are priced accordingly. A reproduction of a Cassinari painting is a fresh print of an existing image, produced on demand, and it is worth knowing which market you are standing in before you compare prices.

What On Demand Means For The Buyer

The obvious worry is that made to order means mass produced, and in a sense it does. Any number of copies can be printed from the same file. What on-demand production avoids is overstock: nobody prints a thousand Cassinaris hoping to sell them, so no edition gets dumped at a discount or pulped. Each print is made for one order and one wall.

The practical consequence for a buyer is choice. Because nothing is pre-made, sizes and finishes are not fixed by whatever happens to be in stock. A canvas stretch and a framed poster can come from the same file, and the differences between them are worth weighing before you buy the canvas edition or settle on a framed format. If sizing is the sticking point, the guide to choosing a print size for a small bedroom covers the common cases.

What made to order changes

  • No print exists before your order is placed, so nothing is pulled from old stock.
  • Production adds a few working days to delivery compared with warehouse shipping.
  • Sizes and finishes are chosen at the point of order rather than fixed in advance.
  • The same image file can be produced as a canvas or a framed poster on demand.

A Note On Availability And Originals

One caveat belongs here. Auvrique does not currently carry editions of Bruno Cassinari's work, so any Cassinari print you find elsewhere should be checked against the seller's own production claims. The mechanics described above are standard for on-demand reproduction sellers, but the only way to confirm them is to ask the seller directly how and when a print is made.

It is also worth separating this market from the market for works on paper by Cassinari himself. The Italian painter, active across much of the twentieth century, produced lithographs and other printed works that circulate through auction houses and dealers. Those are collectible objects with their own authentication questions. A reproduction print is a different thing entirely, and no seller of reproductions can advise on the value or authenticity of an original.

Made to order sounds like a limitation. In practice it is the reason the size you want exists at all.

Made to order Pre-made stock
Printed only after an order is placed Printed in advance and stored
Adds a few working days to delivery Ships immediately from inventory
Size and finish chosen at checkout Limited to what is in stock
No overstock or clearance discounting Unsold stock may be discounted

Made to order versus pre-made stock

Key takeaways

  1. Cassinari reproduction prints are produced on demand, not held as finished stock.
  2. Production time adds a few working days before an order ships.
  3. On-demand printing means any size and finish can be produced from the same file.
  4. Reproduction prints are a separate market from Cassinari's own collectible lithographs.

Related questions

Does made to order mean the print is lower quality?

No. The production method describes when a print is made, not how well. The same printing equipment and materials are used whether one copy is printed or a hundred. Quality depends on the source file resolution and the printer's materials, so ask about those rather than about stock levels.

Why does a made-to-order print take longer to arrive?

Because the physical print does not exist until the order is placed. Printing, drying, framing or stretching, and packing all happen after checkout, which typically adds a few working days. Pre-made stock ships faster only because someone else's order cycle already produced it.

Are made-to-order prints limited editions?

Usually not. On-demand reproductions can be printed in any quantity, so they are open editions. If a seller claims a limited run, ask for the edition size and documentation. Limited editions belong to the collectible print market and are priced and documented very differently.

Every size, every country, delivery included

Editions are made to order and shipped worldwide. Choose a format and a size, and the price you see is the price you pay.

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Part of our guide to canvas or framed poster.